For Tom Williams and FatBurn, healthy living and fitness is a ubiquitous part of life. By working with ThinkLogic to develop and manage the site, the company has successfully brought their philosophy to thousands of people through their website, FatBurn.com.
“FatBurn.com is a key tool for helping our clients achieve and maintain their fitness and weight loss goals. Building our subscription base and customer loyalty are also critical parts of making our business model a success,” said Tom Williams, Founder of FatBurn.com and Burn Fitness Centers. “ThinkLogic understands the technology and the business model behind successful subscription websites, and as a result, we’ve experienced a very favorable return on our investment.”
As a subscription-based business model, ThinkLogic’s team of developers knew that the FatBurn website creation needed two main priorities: an interface that appealed to users and a technology infrastructure that could smoothly handle a high volume of subscriptions and site users. With those goals in mind, they worked closely with the FatBurn team to deliver a user-friendly site that seamlessly processed hundreds of new subscriptions — 900 in one day alone.
FatBurn customers go to the website daily to track their progress, communicate with their personal trainer and monitor their caloric intake and energy expenditures using the site’s interactive tools. The site also offers free fitness and weight loss profiles for safe, realistic and effective programs.
“In a highly flooded and competitive market, ThinkLogic gave us the resources to create a website that differentiates our company by the level of online support and interaction we have with our clients. We’re unique to our industry, and our website communicates and delivers that experience,” added Williams. “Plus, ThinkLogic manages all aspects of the website—the support, maintenance, monitoring, and even the marketing and sales. We’re able to focus on our customers and the expansion of our business.”
FatBurn is rapidly expanding their business with the addition of Burn Fitness Centers and another supporting website, BurnFit.com, also developed by ThinkLogic.