Step 6: Go Live

• Step 1: Research
• Step 2: Plan
• Step 3: Validate
• Step 4: Develop
• Step 5: Testing your application
• Step 6: Go Live
• Step 7: Enhancements

With experience from hundreds of custom development applications, ThinkLogic understands the development process for both Although the term “go live” is generally associated with a technology launch, at ThinkLogic, that phrase means a whole lot more. Going live includes all of the aspects of a successful software business and at this stage, ThinkLogic takes your entire company live.

Building a Profitable Software Company
The Go Live stage of our Seven Stages focuses on your customers, how to reach them and what their behavior is toward using your application. Basically, this stage is all about marketing to generate new customers and revenue, as well as lay the foundation for years of customers and profitability.

ThinkLogic’s Go Live puts our proven marketing strategy into place to educate customers and win their business. This process is proven to generate results.

• Marketing strategy development. ThinkLogic begins your marketing program with a strategy that keeps us focused on our goals. This includes the development of your company’s key messaging that will be communicated throughout your marketing efforts. Plus, we’ll create the direct mail, advertising and public relations materials as necessary for your specific marketing activities.
• Implementation. Working a plan is where results are generated, and the implementation is where ThinkLogic’s GoLive stage really shines. We manage the entire process of generating a qualified prospect list, printing and mailing direct mail and the follow up that generates appointments. We can even help you with your outside sales effort.
• Results analysis. Successful marketing isn’t a three-month program, it’s a continuous effort to reach your target audience. Throughout the implementation process, ThinkLogic will be evaluating the prospects’ responses to your marketing materials, pricing and sales effort. We’ll also monitor how your new customers use the software. Do they use it daily during the first 30 days? Or, do they not use it at all? Then we find the answers to those questions and make adjustments to our program as necessary.

Without the Go Live stage, your application’s success would be greatly limited by the first customers to use it. The valuable ThinkLogic Go Live stage allows us to refine and adjust the marketing program—or technology—as necessary for long-term success.