10 content management terms you need to know

When it comes to content management, you can never know too much! That's how you stay at the forefront and remain competitive in the online marketing space. 

In this quick guide, we're covering ten content management terms that every marketer should know. 

10 content management terms you need to know

1. Content-as-a-Service (CaaS)

A Content-as-a-Service (CaaS) platform is a comprehensive software for all your content marketing needs. You're probably used to switching between several apps and accounts to get your content created, updated, and distributed.

With a CaaS platform, you get everything you need in one app. It's the central hub where all of your content needs are met. 

2. Content audit

A content audit is an evaluation of the content that you've already distributed. Content audits can be general, looking at many factors that could/need improvement. Or they could be more specific, looking at SEO, future-proofing, and more. 

3. Content ecosystem

As the term's name suggests, a content ecosystem is a way of zooming out and getting a holistic view of your content strategy. How does your content fit into various points of the customer journey? How do your content marketing apps and services fit together? Whose roles come in at which points, and to what effect?

4. Content inventory

Your content inventory is your single point of truth for all of your published, unpublished, and conceptual content. It tells you what's been posted, where and when it was posted, who created it, who needs to create it, when it is scheduled to deploy, and more. 

5. Content lifecycle

Content lifecycle is used to track how and where a piece of content is used over time. If it's shared once in a single email campaign, then that content will have a short lifecycle. However, a blog post that is core to your brand and is updated regularly will have a much longer, more significant lifecycle. 

6. Content model

A content model is a tool for breaking down a specific type of content into its core components. This allows you to spot reusable components, create a template for your content, and find relationships between different types of content. Content models are particularly important for headless CMS. 

7. Internationalization

Internationalized content is content that is region-agnostic. There are no region-specific terms, references, difficult to translate words, and anything else that would make it challenging to share that content across borders. 

8. Localization

Localization is the opposite of internationalization. It's when a specific piece of content is tailored differently depending on which region it's being shown to. This could involve translation, changing prices and locations, and using colloquialisms. 

9. Omnichannel

An omnichannel approach to content marketing means sharing and managing content across a variety of channels simultaneously. Today, an article is likely to be posted to various sites, blogs, shared on social media and email, turned into audio content, and used to support a video. This is an omnichannel strategy. 

10. Taxonomy

Taxonomy is the process of classifying items, usually into a hierarchy. This is the case with content marketing as well. It's used to classify different pieces of your content, how they relate to one another, and which pieces create the various holes. 

Find the headless CMS solution your enterprise is looking for by partnering with ThinkLogic and Kontent.ai

By partnering up with ThinkLogic and Kontent.ai today, you can use this knowledge and much more to adopt a cutting-edge, transformative, and easily-implemented headless CMS option. Reach out to our team today to learn more.