Benefits of a headless CMS 

If you work in content marketing and/or management, you may have heard of the latest trend in CMS technology –– headless CMS. While exploring this technology, you'll no doubt be inundated with the importance of decoupling content, prioritizing metadata, rethinking your omni-channel strategy, etc., etc. 

While it's great to know how and why a particular technology works, most of us just want the basics of why we should be interested in it. 

In this short post, that's exactly what we're going to be covering. Here are the key benefits of adopting headless CMS. 

5 benefits of a headless CMS

Agility and flexibility

The core benefit of headless CMS is that it's flexible. We all love the simplicity of traditional CMS –– just create your content in a back-end portal that automatically formats it for the front-end. For that, solutions like WordPress are great. 

However, this simplicity doesn't hold up to today's standards anymore. If anything, it's restricting. 

We need reusable content that can be produced and shared rapidly, and won't break or give us a headache along the way. 

Headless CMS makes this easy. By focusing on metadata rather than how your content is presented, your content will become far easier to repurpose and share across a broad variety of channels and formats. 

Speed

Headless CMS is fast, too. You will need to spend a bit longer creating your content for it to work with a headless CMS system. There will be more upfront work. 

Once you've finished creating your content in your headless CMS solution, however, everything else related to this content is fairly automatic. Sharing it across all of your channels, repurposing it, and updating it will all happen nearly instantaneously. 

Scalability and availability

We've all been through the nightmare of looking at a website with hundreds (dare we say –– thousands) of blog posts, images, and/or hyperlinks that need to be updated or transferred to a new website. 

Again, this is a limitation of traditional CMS solutions. With a headless CMS platform, this can nearly always be done automatically. The extra work you put into your content upfront allows it to be moved to any channel you like with ease –– no matter how much content you have. 

This allows your content to be far more available and scalable. You can grow your brand with confidence. 

Increased security

In a traditional CMS platform, your back-end is coupled to your front-end. That means a breach to your front-end can end up impacting your back-end. 

Headless CMS systems don't suffer from this problem. Your front-end channels are only loosely connected to the back-end via APIs and integrations. So there's little to no way for someone to breach the back-end through the front-end, making your content and channels more secure. 

A multichannel approach 

Lastly, headless CMS makes multichannel strategies far easier to execute. And in 2021, we all have multichannel strategies. You need your content to be available on social media, your blog, your other blog, your Medium account, your email campaign, your product pages, etc. Headless CMS updates all of these in sync, automatically. 

Ready to make the switch to headless CMS?

Reach out to the team at ThinkLogic today to discuss your opportunities for headless CMS.