The Writers Guild West

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We redesigned the Writers Guild of America West’s public website and member portal with a modular design system, colorful new branding, and improved accessibility—modernizing the Guild’s digital presence for both public users and members.

Client Snapshot

Industry

Writers’ Union / Entertainment Guild

Users

Writers in film, television, radio, new media (members of the guild)

Project Goals

Modernize the website visually, improve accessibility and mobile responsiveness, create a modular component library for consistent updates

The Challenge

The Writers Guild of America West’s website (wga.org) had grown visually dated and difficult to maintain. Its content-heavy layout made navigation challenging, while the CMS lacked reusable components for consistent updates. The Guild wanted a more engaging, colorful design that reflected its creative community while meeting accessibility and mobile usability standards.

What We Did

Visual & Structural Redesign

We overhauled the entire wga.org website with a refreshed visual system—introducing new typography, color-coded hero sections for each content area, and accessible layouts that meet WCAG standards. The result is a site that’s modern, readable, and visually dynamic.

Modular Design System

We created a reusable component library integrated into WGAW’s custom CMS. This modular approach made ongoing content editing much easier for the WGA team. Editors can now mix and match pre-built components to update pages quickly and maintain alignment with the new design system.

Enhanced User Experience

To reduce cognitive load and improve navigation, we added clearer labels, refined information hierarchy, and embedded related FAQs directly on each page—helping users quickly find answers without needing to search separately.

Responsive & Mobile-Friendly Design

We restructured layouts to perform seamlessly across devices, ensuring the same high-quality experience on desktop, tablet, and mobile.

Extending the System to Member Tools

The redesign extended beyond the public site to include mywga.org (the member app behind login) and inspired the upcoming refresh of the WGA Platform and intranet, aligning all digital touchpoints under a shared visual and component system.

Project Highlights

  • Full website redesign with modern typography, color-coded sections, and WCAG-compliant accessibility
  • Reusable component library integrated into the existing CMS, making content editing and page creation straightforward for the WGA team
  • Modular content blocks ensure consistent layouts and make it easy to scale and maintain pages across the site
  • Fully responsive design for a seamless experience on desktop, tablet, and mobile devices
  • Unified design system extended to mywga.org, the WGA Platform, and internal intranet

What Clients Say

“Thinklogic provides excellent customer service and has adapted to all challenges we’ve had.”
Neal Sacharow
Senior Communications Advisor, Writers Guild of America West
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