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Case Study
Worth a read...
From Hard-to-Maintain Website to a Scalable, Usable Platform
The Writers Guild of America West redesigned its public website and member portal into a modular, accessible platform that improves navigation, simplifies content management, and scales across all digital touchpoints.
Project Goals
1
Simplify Navigation Across Content-Heavy Pages
Make it easier for users to find relevant information across a large and complex site.
2
Enable Scalable Content Management
Introduce reusable components that allow consistent and efficient updates.
3
Improve Accessibility and Mobile Experience
Ensure the platform meets accessibility standards and performs seamlessly across devices.
The Challenge
The Guild’s website had become visually outdated and difficult to maintain over time. Its content-heavy structure made navigation challenging, while the CMS lacked reusable components for consistent updates.
At the same time, the platform needed to reflect a creative community with a more engaging design, while meeting accessibility standards and supporting mobile users.
What We Built
Modular Design System
A reusable component library integrated into the CMS, allowing editors to create and update pages quickly while maintaining consistency.
Visual and Structural Redesign
A refreshed visual system with improved typography, color-coded sections, and clearer hierarchy to make content easier to navigate.
Improved User Experience Across Devices
Better labeling, embedded FAQs, and responsive layouts that reduce friction and improve usability across desktop and mobile.
Before
- Content-heavy pages that were difficult to navigate
- No reusable components for consistent updates
- Outdated visual design
- Limited accessibility and mobile usability
After
- Clear structure and improved navigation
- Modular system for scalable content updates
- Modern, engaging visual design
- Accessible and responsive experience across devices
Impact
- Easier content updates through reusable components
- Improved navigation and reduced cognitive load
- Consistent experience across public site and member tools
- Accessibility aligned with WCAG standards
- Scalable foundation across multiple digital platforms
The Result
What Clients Say
“Thinklogic provides excellent customer service and has adapted to all challenges we’ve had.”
Read More
From Day-One Launch to National-Scale Platform
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From 30+ Disconnected Websites to One Scalable Platform
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From Developer Bottlenecks to a Self-Managed Platform
Chatsworth Products
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