Objective

Transition to a more visual, photo-intensive design, incorporating concise content that provides clients the right information as efficiently as possible.
Create dynamic, client-driven practice and profile pages that showcase thought leadership.
Shorten content to effectively communicate and describe firm practices and professionals in an easily digestible manner, while maintaining marketability and SEO-friendly content in order to drive traffic to most viewed pages (bios and practices).
Integrate existing infrastructure and folder trees, organizing many practices and pages of thought leadership into a structure that is front-end accessible, searchable, interconnected, and user-friendly.
Make the site mobile-friendly by incorporating responsive design into the overall template.
Customize the search function to make content searchable by keyword, name, practice, office, position, law school, insight type, etc.

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Requirements

CMS Implementation
Custom Web Software Development
Custom Business Solutions
Web Development & Design

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Solution

We created a user-friendly site that highlights a photo-rich design with focused content that has improved the ability of users to navigate through the site, as well as improving the overall user experience.

In addition to the improvement of site organization and user interaction, our web application solution helped simplify the migration of thousands of pages from their previous CMS.

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Result

We were able to deliver a dynamic site that fully meets the needs of out client. The site is visually appealing site with improved functionality that effectively integrates the vast and varied content.

Here are some important analytics from three months’ post launch compared to the same dates the previous year.