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Manatt, Phelps & Phillips, LLP
Worth a read...
We migrated thousands of pages from a legacy CMS to a modern, user-friendly CMS with improved navigation and search.
Client Snapshot
Industry
Law Firm / Consulting
Users
Law professionals, clients, consultants, policy makers
Project Goals
Improve user experience, enhance discoverability of content, streamline content management
The Challenge
Manatt’s site was burdened by outdated architecture, inconsistent content structure, poor navigation, limited search capability, and a disconnected practice / profile content model. The existing CMS made it difficult to surface thought leadership, cross-link practices, and support dynamic content presentation.
What We Did
Design & Content Strategy
We rethought the information architecture and content hierarchy to spotlight thought leadership, practice areas, and attorney profiles in a cohesive, interlinked way.
CMS Migration & Integration
We migrated thousands of legacy pages into the new CMS, preserving SEO value, URL structure where possible, and handling redirects. We also integrated the new CMS with profile and insight systems.
Search & Filtering System
We built a custom search function that lets users filter by practice, office, attorney, insight type, and keyword to help visitors find what they need easily.
Project Highlights
- Session duration increased by ~36%
- Page load times reduced by ~25%
- Page views up ~7%
- Bounce rate improved
