Case Study

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From Slow, Error-Prone Publishing to Real-Time, Trusted Content

A high-traffic COVID-19 research platform was migrated from Sitecore to Kontent.ai in just 10 weeks, enabling real-time updates, reducing errors, and restoring trust in critical public health information.

Project Goals

1

Migrate at Speed Without Disruption

Move 5,000+ research articles to a new platform within a strict 10-week timeline.

2

Eliminate Manual Errors in Publishing

Automate content updates to reduce inconsistencies and improve accuracy.

3

Enable Scalable Content Management

Create a structured system that supports ongoing updates and high publishing volume.

The Challenge

The COVID-19 research website was built on Sitecore, where updating content required more than 10 manual steps per change.

During a rapidly evolving global pandemic, this led to outdated information, errors in citations, and growing risks to the site’s credibility as a trusted source.

At the same time, high licensing costs and reliance on specialized developers made the system difficult to maintain and scale.

What We Built

Rapid CMS Migration and Architecture

Migrated 5,000+ content pieces to a modern CMS within 10 weeks using automated scripts and a structured content model.

Automated Content and Citation System

Eliminated manual publishing steps by automating updates to citations, formatting, menus, and references, ensuring accuracy across all articles.

Modular Content System for Scientific Publishing

Created flexible content models tailored to research articles, enabling editors to update, preview, and manage content in real time.

Before

  • 10+ manual steps required per content update
  • High risk of outdated or inconsistent information
  • Expensive and complex CMS
  • Slow publishing during a critical global event

After

  • Real-time content updates with automated workflows
  • Consistent and accurate research information
  • Faster, intuitive CMS for editors
  • Scalable platform supporting high publishing volume

Impact

  • 5,000+ articles migrated in just 10 weeks
  • Significant reduction in publishing errors through automation
  • Faster content updates during rapidly changing conditions
  • Reduced reliance on specialized developers
  • Restored trust in a high-traffic public health resource

The Result

The platform now supports real-time publishing of critical research content with speed and accuracy.

Editors can focus on the content itself instead of managing manual processes, while the system ensures consistency across thousands of articles. This allows the organization to maintain trust and reliability during high-pressure situations.

What Clients Say

“Thinklogic provides excellent customer service and has adapted to all challenges we’ve had.”
Neal Sacharow
Senior Communications Advisor, Writers Guild of America West
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