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Chatsworth Products
Worth a read...
We built a custom CMS + eCommerce platform on Kentico that handles extremely configurable products at scale.
Client Snapshot
Industry
Data center infrastructure, rack & enclosure systems
Users
Enterprise IT, data center operators, network infrastructure teams
Project Goals
Streamline product configuration, integrate catalog & order systems, improve user experience
The Challenge
CPI’s legacy CMS couldn’t support the scale and complexity of its product catalog — hundreds of configuration options combined in thousands of possible permutations. Manual product updates, disconnected legacy inventory systems, and poor customer browsing experience led to inefficiencies, errors, and lost sales.
What We Did
Custom CMS + eCommerce Platform
We selected Kentico as the base CMS and extended it with custom modules to support complex product configurations, personalization, and dynamic catalog generation.
Integration & Automation
We built import/export tools and inventory/order system integrations so backend processes (product updates, BOMs, order routing) no longer require manual intervention.
Personalized Experience & Search
We designed intelligent recommendation and search tools to help users discover optimal configurations, plus dynamic persona-driven content adaptation based on repeated behavior.
Project Highlights
- Product management moved from manual database updates to automated imports/exports
- Users now browse, configure, and purchase in a single unified interface
- Metrics (site time, conversions, repeat visits) rose post-launch; dev team freed up to innovate
