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The Writers Guild West
Worth a read...
We built a custom CMS and site-builder that empowered every WGA candidate regardless of technical skill to launch a campaign website.
Client Snapshot
Industry
Writers’ Union / Entertainment Guild
Users
Writers in film, television, radio, new media (members of the guild)
Project Goals
Level the candidacy playing field, automate endorsement workflows, reduce manual admin burden
The Challenge
WGA’s election process required candidates to build their own promotional sites (often via WordPress), creating a high barrier for non-technical members. The endorsement submission workflow was inconsistent and manually intensive, leading to inefficiency and compliance risks.
What We Did
Custom Site-Builder & CMS
We designed and built a guided wizard that walks candidates through creating their campaign site (name, photo, position, bio, etc.), mapping responses to a compliant site template.
Automation of Endorsement Collection
We developed a system that captures endorsements directly through the site, standardizes the format, automates approval and transfer to WGA, and logs everything.
Hosting & Independence
We operated the system independently from WGA (for compliance), while managing hosting, infrastructure, and change management to support adoption.
Project Highlights
- Achieved 100% adoption of the tool in first election cycle
- Automated endorsement workflows saved hundreds of hours of manual work
- Minimal support needed; the tool was intuitive for even novice users
