The Writers Guild West

Worth a read...

We built a custom CMS and site-builder that empowered every WGA candidate regardless of technical skill to launch a campaign website.

Client Snapshot

Industry

Writers’ Union / Entertainment Guild

Users

Writers in film, television, radio, new media (members of the guild)

Project Goals

Level the candidacy playing field, automate endorsement workflows, reduce manual admin burden

The Challenge

WGA’s election process required candidates to build their own promotional sites (often via WordPress), creating a high barrier for non-technical members. The endorsement submission workflow was inconsistent and manually intensive, leading to inefficiency and compliance risks.

What We Did

Custom Site-Builder & CMS

We designed and built a guided wizard that walks candidates through creating their campaign site (name, photo, position, bio, etc.), mapping responses to a compliant site template.

Automation of Endorsement Collection

We developed a system that captures endorsements directly through the site, standardizes the format, automates approval and transfer to WGA, and logs everything.

Hosting & Independence

We operated the system independently from WGA (for compliance), while managing hosting, infrastructure, and change management to support adoption.

Project Highlights

  • Achieved 100% adoption of the tool in first election cycle
  • Automated endorsement workflows saved hundreds of hours of manual work
  • Minimal support needed; the tool was intuitive for even novice users

What Clients Say

“Thinklogic provides excellent customer service and has adapted to all challenges we’ve had.”
Neal Sacharow
Senior Communications Advisor, Writers Guild of America West
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