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Case Study
Worth a read...
From Content Overload to a Scalable, Accessible Digital Platform
The Writers Guild of America West transformed a content-heavy, difficult-to-maintain website into a modular, accessible platform that improves navigation, supports self-service updates, and scales across public and member experiences.
Project Goals
1
Simplify Navigation Across Complex Content
Make it easier for users to find relevant information within a large and content-heavy site.
2
Enable Scalable Content Management
Introduce reusable components to support consistent updates without increasing maintenance effort.
3
Improve Accessibility and Mobile Experience
Ensure the platform meets accessibility standards and performs seamlessly across devices.
The Challenge
The Writers Guild of America West’s website had grown complex and difficult to manage over time. Its content-heavy structure made navigation challenging, and the lack of reusable components made updates inefficient and inconsistent.
At the same time, the Guild needed a more engaging and modern experience that reflected its creative community while meeting accessibility and mobile usability standards.
What We Built
Modular Design System
A reusable component library integrated into the CMS, allowing editors to create and update pages quickly while maintaining consistency.
Visual and Structural Redesign
A refreshed visual system with improved typography, layout hierarchy, and color-coded sections to make content easier to navigate and understand.
Improved User Experience Across Devices
Clearer labeling, better information hierarchy, and responsive layouts that reduce cognitive load and improve usability across desktop and mobile.
Before
- Content-heavy pages that were difficult to navigate
- No reusable components for consistent updates
- Outdated visual design
- Limited accessibility and mobile usability
After
- Clear structure and improved navigation
- Modular system for consistent, scalable updates
- Modern, engaging visual design
- Accessible and responsive experience across devices
Impact
- Easier content updates for internal teams through reusable components
- Improved navigation and reduced cognitive load for users
- Consistent design across public site and member tools
- Accessible experience aligned with WCAG standards
- Scalable foundation for future platform extensions
The Result
The Writers Guild of America West now operates on a platform that balances scale, usability, and flexibility.
Their team can manage content more efficiently, while users benefit from a clearer, more accessible experience across both public and member-facing environments.
What Clients Say
“Thinklogic provides excellent customer service and has adapted to all challenges we’ve had.”
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